Hey, beautiful people!
Guess what? NOIR Health & Beauty is turning 7 on July 20, 2024!
Can you believe it? It feels like just yesterday when our founder, the fabulous Eriyca Baiduri, or as we all know her, Madammu, started this incredible journey. Let’s take a moment to celebrate and dive into the inspiring story behind NOIR.
The Humble Beginnings
Picture this: It’s July 20, 2017. Madammu is at home, armed with nothing but a mobile phone, a flower pot for a stand, and a dream.
Every day at 2 PM, she goes LIVE on Facebook, talking about NOIR products and sharing her passion for skincare.
Back then, she handled everything from marketing to customer service. Talk about a one-woman show!
Building a Brand on Quality and Trust
Madammu didn’t just want to sell skincare products; she wanted to share her secret to healthy, radiant skin using premium, halal, safe, and natural ingredients.
Her first product, the NOIR UV White Foundation, was an instant hit, but this success was just the beginning.
Over the years, NOIR has expanded its range, always maintaining a commitment to quality that has won numerous awards, like Best Premium Skincare at the Asia Halal Brand Award (AHBA) 2019 and Nona Top Beauty Entrepreneur 2020.
Empowering Women, One Entrepreneur at a Time
Madammu’s vision for NOIR was always bigger than skincare. She wanted to empower women, helping them achieve financial independence and personal growth.
With one dedicated agent, Cikya, who believed in her vision, NOIR’s family has grown to nearly 30,000 entrepreneurs. That’s right – 30,000!
These incredible women earn consistent five-figure incomes every month, transforming their lives and those around them.
From a modest 1,000 units of UV White Foundation, NOIR now produces hundreds of thousands of units annually. And we’re not just local; NOIR’s reach extends internationally, making waves in Indonesia, Singapore, Brunei, and even Dubai.
Looking Ahead
Madammu’s journey from a stay-at-home mom to a powerhouse entrepreneur is a story of resilience and determination. It’s proof that with passion and persistence, anything is possible.
We invite more women to join our NOIR family as we celebrate this milestone. Under Madammu’s mentorship and with the support of our fantastic team, every woman can find success and fulfilment.
Join the NOIR Family
NOIR Health & Beauty is about more than skincare; it’s about creating a community of empowered women who support each other. If you’re passionate about beauty and looking for an opportunity to grow, come join us as a NOIR Entrepreneur. Let’s make a difference together, one beautiful journey at a time.
Cheers to many more years of beauty and empowerment!
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